Ambi and Binu Subramaniam: 100,000 deeds campaign – being SMART about the Global Goals

By Chandrasnata Mohanty

The #100,000 Deeds campaign is a youth-driven initiative that aims to spread awareness and calls for action to achieve the Sustainable Development Goals (SDGs). Engineered by the famous brother-sister musical duo Ambi and Bindu Subramaniam from Bangalore, India; the story begins with the #10,000 Deeds campaign. The founders of the popular music academy, SaPa (Subramaniam Academy of Performing Arts); initially launched the 10,000 Deeds campaign in November, 2017 in partnership with UNICEF India . They chose the 14th of November; celebrated throughout India as Children’s day; to mark the cause of impacting young minds. Some schools of Bangalore adopted the campaign and there was an overwhelming response as the participants ranged from different age groups. “There were kids as young as 3 years and as old as of the 12th grade”, shares the brother, Ambi Subramaniam.

“We made ‘Deed cards’ and brochures for the children, especially the young ones as the high schoolers could come up with their own ideas. We listed around 4-5 ideas under each SDG, in the brochure, so that if they do not have any ideas, they can refer to those. For example, for someone who is just 3 years old , they could do simple things like close the tap and save water”, recalls Bindu Subramaniam.
The brochures and Deed cards were translated into the regional language, Kannada, so that even the students of government schools could participate in the campaign. After which, the students were quite enthusiastic and happy about taking part in it. As the name of the campaign suggests, #10,000 Deeds, over 10000 students from different schools of Bangalore were a part of it and the campaign became a giant success. They also show
us their works as they composed while working on this campaign, in collaboration with Thayir Sadam Project. These can be accessed through YouTube. The link to which is as follows:
A Million Dreams : https://youtu.be/UN8x4r95rig

Superheroes without capes : https://youtu.be/gyGVv3LzxgA

Ambi and Binu are now set to launch the #100,000 Deeds campaign, globally. The launch will be in 2021, with much more outreach and students from any corner of the world are welcomed to participate in it! Schools, youth groups and individual students can take a small action to support the SDGs. That action is then recorded on a Deed Card, which is then shared with others on social media. Further planning and discussion will take place during November and December.

Our Goal is to promote #100,000 Deeds on every continent and as many countries as possible. If you are interested in promoting it in your community, well then, you’re welcome to join the #Deed Team! As this is a youth focussed initiative, the quest for interested and dedicated high school students to be a part of the #100,000 Deed Team has begun!
We had students from countries like Mexico, Philippines, India, Kuwait and Qatar as well as teachers who were very excited about the idea and contributed their ideas towards the planning of the campaign with enthusiasm. Ms. Nicola, a member of the MUN Impact Board of Directors, was one of the first to pitch in. She shared her ideas about how she as a teacher could fulfill her part in Spain.

If you think this is the perfect mould for you to fit in, click on this link and join our
mailing list! After which, you shall be notified about upcoming meetings and discussions, which are set to begin in early November.

Missed the session? Not an issue. Here is the link for you to watch it on YouTube!

Remember, every Deed counts!
Now MUN Impact is building on the creative inspiration to expand the campaign to schools around the world, setting a goal of 100,000 deeds worldwide! All the deeds together help build a wave of momentum towards achieving the SDGs.

Each day presents you with a good opportunity, to make the world a better place. The best way to change the world is one good deed at a time.
So what are you waiting for? Join us and let’s make this world a better place together.